A couple of months ago we received a request by an intermediary. He was particularly interested in expanding his reach within the Brazilian market, focusing on under 22 players. With data from Brazil’s top-3 competitions as well as 8 state competitions, obviously we could accommodate his request.
To ensure for effective penetration, we performed a viability analysis report identifying the potential pool of U22s, sorting the over-performers. Quantification of the most prominent candidates allowed us to properly estimate the project’s cost & delivery time and at the same time set the right expectations: “There are approximately x number of players matching your criteria”.
After carefully watching the players on video, our analysts conducted technical scouting reports for all 454 over-performers. Based on additional criteria set by our client, 403 players were excluded, with 24 selected in list A and another 27 in list B.
More important than having access to data, is what you do with it. Transforming data to insightful information is of utmost importance.
A vast network of scouts is always good, but what matters the most is how they are utilized. Narrowing down from 763 to 454, and then to a final pool of 51 players is no small feat, enabling scouts to focus on the most suitable players based on requirements specified, without wasting time & money for “blind” scouting nor relying on “tips”.